Analytics
Understand how your upsells contribute to your store growth
Introduction
The Analytics page shows merchants how upsells contribute to their store's overall performance over a selected period, including upsell revenue, the additional order value generated by upsells, the number of orders containing upsells, and the best-performing upsold products.
Analytics aggregates data across all funnels, including unpublished funnels that generated orders during the selected period.
How to use Analytics
- From the app sidebar, select Analytics.
- Select a date range and comparison period from the top bar.
| Field | Options | Default |
|---|---|---|
| Date range | Today · Yesterday · Last 7 days · Last 30 days · Last 90 days | Last 7 days |
| Compare to | Previous period (the same number of days immediately before the selected period) · Previous year (the same date range one year earlier) | Previous period |
- Hover over an underlined metric name to view its definition and calculation. Hover over a chart to see daily values for both periods.
The top-right corner displays Last refreshed: <timestamp>, indicating when the data was last refreshed.
Metrics
| Metric | Description | Calculation |
|---|---|---|
| Upsells Revenue | Revenue generated by products offered across all funnels, after deducting GemUpsells product discounts. Includes a daily trend chart. | Upsell product revenue − GemUpsells product discounts |
| AOV Lift | The average order value difference between orders with upsells and the baseline average order value. | AOV of orders with upsells − Baseline AOV |
| Upsells CR | The percentage of sessions that result in an order containing an upsell. | Sessions resulting in an order with upsells ÷ Total sessions across funnels |
| Upsells Orders | The number of orders containing at least one upsell product. | — |
| Order Distribution | A donut chart showing the number of online store orders with and without upsells. The center displays the total number of online store orders. | Orders with upsells ÷ Total online store orders |
| Average Order Value (AOV) | Two bars comparing the AOV of orders with and without upsells, making the difference easy to see. | Order subtotal ÷ Number of orders |
| Sessions | The total number of sessions. A session is counted when a customer visits the store. Includes a daily trend chart. | — |
| Visitors | The total number of unique visitors during the selected period. Each visitor is counted once. Includes a daily trend chart. | — |
Data tables
| Table | Description |
|---|---|
| Top Upsold Products | Shows the top 5 variants by upsell revenue, with the following details: rank · Product (variant image, or product image if unavailable; variant name displayed below the product name) · Upsell Revenue · Accepted (the number of upsell line items for that variant). |
| Orders with Upsells (N) | Shows the 5 most recent orders containing upsells. N represents the total number of orders with upsells. Displays Order (order number and creation time) · Total (order subtotal) · Upsell Revenue for that order. Click a column header to sort by order date, Total, or Upsell Revenue. |
Click a product name or order number to open the corresponding page in Shopify admin in a new tab.
Important rules
- What counts as an upsell: A product line item must be added to an order through a GemUpsells widget. This includes products offered through Complementary Products, Product Offer, and Social Commerce widgets, as well as Add-ons services. A customer adding the same product directly from a product page does not count as an upsell. Funnel discount gifts are counted at their actual purchase price of $0, so they do not contribute to upsell revenue.
- Subscription conversions are not upsells: Converting a product to a subscription through the Subscription widget does not contribute to Upsells Revenue. The customer selected the product themselves; GemUpsells only changes the purchase method.
- Revenue source: Revenue is calculated from upsell line items in Shopify orders.
- Refunds, shipping, and taxes: Upsells Revenue does not deduct refunds, shipping fees, or taxes.
- Store time zone: All dates and reporting periods use the store's time zone.
- Store currency: All monetary values are displayed in the store's current currency.
- Empty values and percentage changes: Ratio-based metrics display "—" when there is no valid denominator or calculation. For example, AOV Lift displays "—" when there are no orders with upsells, rather than $0.00. Percentage changes are not displayed when the comparison period's value is zero.
- Session and visitor tracking: Session and visitor counts may be lower than the actual figures because customers who decline tracking cookies are not counted. As a result, Upsells CR may be slightly higher than the actual rate.
- Order eligibility: Upsells Orders only includes orders attributed to the Online Store sales channel.
Frequently asked questions
Q1. Why does Analytics show 0 even though my funnel is live?
No orders containing products added through GemUpsells widgets may have been recorded during the selected period. Check the date range and filters to confirm.
Q2. Why doesn't a customer's purchase of an offered product count as upsell revenue?
The product must be added through a GemUpsells widget to qualify. Purchasing the same product through another route does not count.
Q3. Why is upsell revenue different from Shopify Analytics?
Shopify Analytics reports overall store revenue, while GemUpsells only counts products added through its widgets, after deducting GemUpsells product discounts. Refunds, shipping fees, and taxes are not deducted.
Q4. Why are my session counts lower in GemUpsells than in Shopify?
GemUpsells does not count visitors who decline tracking cookies, so a small difference in session counts is expected.
Q5. Does converting a product to a subscription count as upsell revenue?
No. Upsell revenue only includes products newly added to an order through GemUpsells widgets. Converting an existing product to a subscription does not count.
Current limitations
- Analytics does not support breakdowns by device, country, touchpoint, or widget.
- Upsells Revenue does not deduct refunds.
- Stores using multiple currencies only see revenue in their current store currency.
- Individual funnels do not have dedicated analytics detail pages.